Tools That Rule
What do marketers value most when investing in a new project management system?
Whether they’re part of a small team wearing multiple hats or a large, distributed department serving the needs of a Fortune 500 brand, today’s marketers are increasingly relying on project management (PM) solutions to help them deliver more work faster. But what do these marketers value most when it’s time to invest in a new tool? A research study conducted by MetaCommunications in partnership with Drive Research under the direction of Thomas Gruca, Henry B. Tippie Research Professor of Marketing at the University of Iowa, assessed those preferences and needs regarding marketing project management software.
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Survey Methodology: Market research was conducted in partnership with Drive Research and the University of Iowa Tippie College of Business to assess consumer preferences and needs regarding marketing project management software. 400 in-house marketers who use a project management tool on daily, weekly or monthly basis were surveyed in Q4 of 2018.