LOS ANGELES – MetaCommunications launched its next-generation project management and proofing solution, Mfactor, at Adobe MAX today.
From the makers of Workgroups DaVinci, Mfactor allows marketing teams to harness the power of optimized collaboration to increase their productivity and deliver amazing customer experiences that exceed expectations at every turn.
“Marketing leaders everywhere are being asked to do more with less. They’re trying to keep up with always-changing customer expectations, while also trying to manage their team’s workload and get the type of cross-functional collaboration they know they need to execute successful marketing initiatives. We wanted to develop a solution that works the way marketers work and gives them the features they need to do their jobs quickly and effectively. Mfactor is designed to take the dread out of project management and make it streamlined, simple, and even fun,” says Gregg Hammann, CEO of MetaCommunications.
The Mfactor offering includes three product options. Mfactor Proof is a digital content review and annotation solution that allows users to share creative work with stakeholders for real-time feedback and approvals. Mfactor Pro includes the Mfactor Proof functionality and adds streamlined project management to the equation. Users will be able to manage project requests, design customizable intake forms and develop reusable templates for their most common types of work. Both plans offer a free 14-day trial. Mfactor Enterprise is designed to support the work management needs of large, multi-unit marketing teams and provides even greater scalability and functionality.
During Adobe MAX, the Meta team will be demoing Mfactor at booth 925. Attendees are invited to stop by to meet the team, see the product in action and sign up for a free trial of Mfactor Proof or Pro.
MetaCommunications makes productivity solutions for marketing and creative teams for many of the world’s top brands. The company’s flagship product, Workgroups DaVinci, has been providing large marketing teams with best-in-class project management and workflow automation solution for over a decade. Meta has leveraged that experience to create Mfactor, the next generation of project management for today’s evolving marketing and creative teams. Learn more about Mfactor at mfactor.workgroups.com.
For press inquiries during MAX, including interviews with Meta CEO Gregg Hammann, contact:
Chief Sales & Marketing Officer