The Mfactor Blog2019-05-22T12:31:30-05:00

How Do You Effectively Evaluate Project Management Software?

You realize you need a project management software to manage your team’s increasingly complex workload–you’ve outgrown email and spreadsheets or the most basic of task tracking tools. Now comes Googling for the most dreaded part of any tech selection process: project management software evaluation. There are a plethora of options in the space (and almost the same number of [...]

March 11th, 2019|

How Project Management Software Can Improve Your Customer Experience (CX)

When Forrester’s customer experience (CX) research team looked at more than 100 reports from 2018, they confirmed what they had already suspected: “CX leaders grow revenue faster than CX laggards, drive higher brand preference, and can charge more for their products.” If you’re not sure what CX really is, think of it as the way you leave your customer [...]

March 4th, 2019|

The 9 Essential Features To Look For In A Marketing Project Management Solution

Software for marketing project management isn’t new, but with today’s ever-changing technology, you want to make sure you’re using the best software for your project schedules and plans or you and your marketing team could get left behind. There’s nothing worse than finding out that all this time you could have been doing your work faster, more easily, and [...]

February 25th, 2019|
  • Marketers Need Project Management Software

Why Marketers Need Project Management Software

As a marketer, you might not think of yourself as a project manager. But don’t you have deadlines? Performance metrics? Budgets? Face it, you manage projects. And that’s exactly what project management software can help you do better. You’ve got to get the creative work out there, whether you work for an agency, an in-house team, or a studio. [...]

February 21st, 2019|
  • Marketing Collaboration Tools and Advice

3 Trends That Will Define Your Content Marketing In 2019

In late 2018, the Content Marketing Institute interviewed 85 experts to see what their predictions were for content marketing in 2019. It’s an 88-page document, but we’ve distilled down the essence of the report here, so you can better plan your content marketing strategy for the coming year. Our favorite quote comes from true marketing guru Robert Rose, Chief [...]

February 11th, 2019|

5 Project Management Trends Marketers Need To Know About In 2019

As any project manager can tell you, the only constant in their lives is change–changing project scopes, changing deadlines and changing stakeholder expectations. Beyond just the changes inherent in managing individual projects, we’ve taken a look at the larger marketing project management landscape to spotlight some key trends that marketing and creative project managers should be ready to respond [...]

February 4th, 2019|