The Mfactor Blog2019-07-26T12:25:50-05:00
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How To Evaluate Your Marketing Team’s Productivity

It would be nice if the universe gave us some magical power to know exactly how effective our marketing efforts are across channels, but no matter how exhaustive your reporting and how many tools you use to measure results, coming up with a holistic picture that makes a clear link between bottom-line revenue and everything your marketing team works [...]

May 7th, 2019|

10 Jaw-Dropping Productivity Stats That Will Shock You

If you’re the average American, you could be reading 200 books a year in the time you spend on social media. That’s right, all those little check-ins add up to a huge exchange of time. They are the nips out of your day, but in the long-term, they’re taking a huge bite out of what you could get done [...]

April 29th, 2019|

5 Ways To Get Team Member Buy-in For Process Improvements

Here’s the problem: Nobody likes change. There’s enough of it with software updates, password refreshes, management fads, and employee turnover. Team support for marketing process improvements can be hard to muster. But let’s say you’ve got a change that you know is worth it, like moving from hard copy to digital proofing or finally codifying your job request process. [...]

April 22nd, 2019|

10 Best Practices For Planning And Setting Up Successful Projects

Fortune favors the bold, but some creative leaders just start plowing through projects before doing any project set up. No matter how grand your vision or how important the outcomes, without any project planning, you’re doomed. As bestselling self-help author Stephen Covey says, you have to begin with the end in mind. If you want your project to end [...]

April 15th, 2019|

How To Successfully Scope A Project

Creating a project scope is a little like getting directions for a trip in Google Maps. In this simile, the address is like the deliverables of a project, the turns are like the project details, and the time estimates are the project requirements. We know to plan for all these things when going on a road trip, yet so [...]

April 5th, 2019|

Agile vs. Waterfall: Which Project Management Approach Makes Sense For Your Marketing Team?

There has long been a philosophical tug-of-war in between proponents of agile methodology and those of waterfall methodology as to which is the better approach to managing marketing projects. If you’re a marketer or creative, you may be new to this debate, having given little thought to how your team structures its processes and whether there is room for [...]

March 25th, 2019|

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