The Mfactor Blog2019-04-02T11:29:19-05:00

Agile vs. Waterfall: Which Project Management Approach Makes Sense For Your Marketing Team?

There has long been a philosophical tug-of-war in between proponents of agile methodology and those of waterfall methodology as to which is the better approach to managing marketing projects. If you’re a marketer or creative, you may be new to this debate, having given little thought to how your team structures its processes and whether there is room for [...]

March 25th, 2019|

Why You Should Judge Project Management Software Vendors On Their Post-Purchase Experience

When evaluating your project management software vendors, it can be easy to forget about the post-purchase experience– aka what happens after you choose the right solution for your needs. Usually, we only think about this part of the process when we’re dealing with conventional retailers and navigating often frustrating shipping, exchange, and return processes. But if you’re shopping for [...]

March 19th, 2019|

How Do You Effectively Evaluate Project Management Software?

You realize you need a project management software to manage your team’s increasingly complex workload–you’ve outgrown email and spreadsheets or the most basic of task tracking tools. Now comes Googling for the most dreaded part of any tech selection process: project management software evaluation. There are a plethora of options in the space (and almost the same number of [...]

March 11th, 2019|

How Project Management Software Can Improve Your Customer Experience (CX)

When Forrester’s customer experience (CX) research team looked at more than 100 reports from 2018, they confirmed what they had already suspected: “CX leaders grow revenue faster than CX laggards, drive higher brand preference, and can charge more for their products.” If you’re not sure what CX really is, think of it as the way you leave your customer [...]

March 4th, 2019|

The 9 Essential Features To Look For In A Marketing Project Management Solution

Software for marketing project management isn’t new, but with today’s ever-changing technology, you want to make sure you’re using the best software for your project schedules and plans or you and your marketing team could get left behind. There’s nothing worse than finding out that all this time you could have been doing your work faster, more easily, and [...]

February 25th, 2019|
  • Marketers Need Project Management Software

Why Marketers Need Project Management Software

As a marketer, you might not think of yourself as a project manager. But don’t you have deadlines? Performance metrics? Budgets? Face it, you manage projects. And that’s exactly what project management software can help you do better. You’ve got to get the creative work out there, whether you work for an agency, an in-house team, or a studio. [...]

February 21st, 2019|