The Mfactor Blog2019-07-26T12:25:50-06:00

How To Build Better Relationships With Internal Clients

Client relationships matter and it’s not just the people you serve outside your organization that you should be considering. Relationships with internal clients, whether you work at an in-house agency or just handle work requests from other teams, should get as much care.  In the case of responding to project and job requests from other teams, we often don’t [...]

July 24th, 2019|

How To Automate Your Creative Process Without Compromising Your Creativity

Is there such a thing as automating your creativity? Perhaps not, but there is a way to automate your creative development process in a way that clears the decks for you to maximize your output. If you’re like most marketers, you’d love more time for creative development. According to the 2017 State of Marketing Work Report, the average marketers [...]

July 17th, 2019|

How To Identify And Fix Your Marketing Team’s Process Bottlenecks

In a perfect world, Suzy would hand off the draft to Tommy the second she finished editing the last post, and everyone would be perfectly in sync, wasting zero time, with no workflow bottleneck. But humans are not cogs, and marketing is not manufacturing. Project process bottlenecks can lead to missed deadlines, upset customers, and lost revenue– all things [...]

July 8th, 2019|

How To Design A Great Project Request Process

As busy marketers, we’ve all been there: work requests coming at us from all directions, often without enough information to know where, or even if, to begin, or what the final deliverable should look like. Designing a great project request process provides sanity, with agreed upon process steps that allow managers to: Weed out redundant or inappropriate requests Establish [...]

June 18th, 2019|
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How To Successfully Manage Your Distributed Marketing Team

Marketing has always had a lot of moving parts, but especially these days, the trend toward remote teams is the new normal. In 10 years, one-third of workers will do their jobs remotely. Managers today need to get out in front of this trend and create a distributed marketing strategy that pairs top marketing leadership qualities with proven distributed [...]

June 10th, 2019|

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