The Mfactor Blog2019-02-13T10:57:03+00:00
  • Marketing Collaboration Tools and Advice

3 Trends That Will Define Your Content Marketing In 2019

In late 2018, the Content Marketing Institute interviewed 85 experts to see what their predictions were for content marketing in 2019. It’s an 88-page document, but we’ve distilled down the essence of the report here, so you can better plan your content marketing strategy for the coming year. Our favorite quote comes from true marketing guru Robert Rose, Chief [...]

February 11th, 2019|

5 Project Management Trends Marketers Need To Know About In 2019

As any project manager can tell you, the only constant in their lives is change–changing project scopes, changing deadlines and changing stakeholder expectations. Beyond just the changes inherent in managing individual projects, we’ve taken a look at the larger marketing project management landscape to spotlight some key trends that marketing and creative project managers should be ready to respond [...]

February 4th, 2019|

10 Project Management Lessons From The Fyre Festival Fiasco

The best thing that can be said about the Fyre Festival fiasco is that it provides a teachable moment in how not to manage large-scale creative projects. The doomed “luxury musical festival” that was a social media laughing stock in 2017 and is now the focus of brand-new documentaries on Hulu and Netflix features all the elements of a [...]

January 24th, 2019|

What Do Your Employees Really Want? Get Ready To Read Their Minds

Depending on the size of your company, replacing a single employee can cost tens of thousands of dollars, according to a CAP study. While employees leave for a variety of different reasons, it usually has something to do with the organization failing to meet their needs. The key to being a successful manager who retains employees is understanding how each [...]

January 18th, 2019|

MetaCommunications Launches Next-Gen Marketing Project Management Solution, Mfactor By Workgroups

LOS ANGELES – MetaCommunications launched its next-generation project management and proofing solution, Mfactor, at Adobe MAX today. From the makers of Workgroups DaVinci, Mfactor allows marketing teams to harness the power of optimized collaboration to increase their productivity and deliver amazing customer experiences that exceed expectations at every turn. “Marketing leaders everywhere are being asked to do more with less. [...]

October 15th, 2018|

Three Key Lessons We Learned From Building A New SaaS Product

In 2017, we did a lot of listening. We heard from our customers that their marketing teams were being asked to do more with less, that they were frustrated with the hurdles involved in collaborating with other departments within their organization and that they were looking for tools that not only helped them manage their workflows, but did so [...]

September 4th, 2018|