The Mfactor Blog2019-05-22T12:31:30-05:00
  • remote-marketing-team-management

How To Successfully Manage Your Distributed Marketing Team

Marketing has always had a lot of moving parts, but especially these days, the trend toward remote teams is the new normal. In 10 years, one-third of workers will do their jobs remotely. Managers today need to get out in front of this trend and create a distributed marketing strategy that pairs top marketing leadership qualities with proven distributed [...]

June 10th, 2019|

Why Marketing Teams Need Better Collaboration And How To Improve It

A company can’t survive very long these days without good marketing team collaboration. And, just like the world we live in, collaboration strategies are dynamic and complex. To help ensure success, marketing leaders should know which roles make up an effective marketing team, avoid collaboration derailers, and leverage marketing collaboration tools, especially project management software. Know which roles make [...]

May 30th, 2019|
  • team-collaboration

How To Design A Content Marketing Workflow That Works For Your Team

Research from the Content Marketing Institute indicates that content creation is the key area in which the majority of B2B marketers increased their spending over the past year. But more content produced means more content to be managed and without a well-oiled content marketing workflow, seeing a meaningful ROI on this content becomes almost impossible.If you’re investing in content production [...]

May 20th, 2019|
  • confused-gif

How To Audit Your Marketing Team’s Workflows

You’re so busy getting work done that it’s hard to stop and make sure you’re doing it in the most effective way. Yet a workflow review can deliver an amazing ROI when done right. If you never audit workflows, you’ll have no way to spot inefficiencies that could be costing you hundreds of hours of wasted effort every year. [...]

May 14th, 2019|
  • Yes No Maybe Signpost

How To Evaluate Your Marketing Team’s Productivity

It would be nice if the universe gave us some magical power to know exactly how effective our marketing efforts are across channels, but no matter how exhaustive your reporting and how many tools you use to measure results, coming up with a holistic picture that makes a clear link between bottom-line revenue and everything your marketing team works [...]

May 7th, 2019|