The Mfactor Blog2019-07-26T12:25:50-06:00
  • How to manage projects when you aren't a project manager

How To Manage Projects When You Aren’t A Project Manager

You don’t have to be a full-time project manager to manage marketing projects and, odds are, that if you’re a member of a lean marketing team, it’s something you’ll be called upon to do regularly. If you think about it, you do lots of things that aren’t your core competency. You cook, but you’re not a chef. You drive, [...]

September 27th, 2019|
  • The Top Five Mistakes Inefficient Marketing Teams Make

The Top Five Mistakes Inefficient Marketing Teams Make

Your marketing team works hard, but are they working smart? If you’re making the hidden marketing mistakes we discuss below, you’ll be spending more time and money acquiring customers, which means your ROI will take a hit and your team’s performance and your own leadership will likely be called into question. Definitely a state that any savvy marketing leader [...]

September 16th, 2019|
  • You aren't using a typewriter to create content–why are you still using email to get feedback?

How To Improve Your Content Review And Approval Process

You’ve got to be fast and you’ve got to be accurate. The right people have to get their eyes and their stamp of approval on the right marketing materials during your content review process. But you’re busy–so the temptation is either to rush the review process or let deliverables languish in limbo because your team doesn’t have the bandwidth [...]

August 19th, 2019|

Introducing Mfactor For Adobe XD

For the typical white-collar worker, interruptions are costly. On average, it takes about 25 minutes to regain focus on your original task when you get distracted or switch gears to something else. For creatives, that gear switching often involves seeking crucial feedback from clients or colleagues and usually requires jumping from the app in which you’re designing over to [...]

August 12th, 2019|

What Metrics Should Your Marketing Team Be Measuring?

How do you know your marketing efforts are actually paying off? Marketing metrics! Don’t have any? We’ll fix that by the end of this post. If you’re not tracking KPIs, you can’t celebrate wins when you hit a peak or diagnose issues when you’re not getting the response you hoped for.  You can’t make data-driven decisions without data. You [...]

July 31st, 2019|

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