About Jessica Palmer

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So far Jessica Palmer has created 6 blog entries.
  • Marketing Collaboration Tools and Advice

3 Trends That Will Define Your Content Marketing In 2019

In late 2018, the Content Marketing Institute interviewed 85 experts to see what their predictions were for content marketing in 2019. It’s an 88-page document, but we’ve distilled down the essence of the report here, so you can better plan your content marketing strategy for the coming year. Our [...]

2019-02-13T11:06:23+00:00February 11th, 2019|

5 Project Management Trends Marketers Need To Know About In 2019

As any project manager can tell you, the only constant in their lives is change–changing project scopes, changing deadlines and changing stakeholder expectations. Beyond just the changes inherent in managing individual projects, we’ve taken a look at the larger marketing project management landscape to spotlight some key trends that [...]

2019-02-04T08:27:32+00:00February 4th, 2019|

10 Project Management Lessons From The Fyre Festival Fiasco

The best thing that can be said about the Fyre Festival fiasco is that it provides a teachable moment in how not to manage large-scale creative projects. The doomed “luxury musical festival” that was a social media laughing stock in 2017 and is now the focus of brand-new documentaries [...]

2019-01-24T09:40:17+00:00January 24th, 2019|

MetaCommunications Launches Next-Gen Marketing Project Management Solution, Mfactor By Workgroups

LOS ANGELES – MetaCommunications launched its next-generation project management and proofing solution, Mfactor, at Adobe MAX today. From the makers of Workgroups DaVinci, Mfactor allows marketing teams to harness the power of optimized collaboration to increase their productivity and deliver amazing customer experiences that exceed expectations at every turn. “Marketing [...]

2019-01-24T08:38:28+00:00October 15th, 2018|